Did you hear the news?
According to recent polls, the news is the most requested content for radio listeners. From worldwide news, political news and local news coverage, news media are now receiving a better audience than music channels.
Therefore, news segments must blend on air with the program, incorporating matching jingles, beds and links.
Reinforce your brand identity during the news
More imaging elements for news segments
Over the years, a large variety of themes have been integrated into the news segment. Breaking news, weather report, traffic update, local news also need their specific music, jingle, link, and bed.
In conclusion, you shall consider branding your news the same way you would for any other part of your program. Consistency is the key for a great radio imaging that speaks to your listeners.
F.B. has been working in the radio industry for 10 years. He produces radio imaging elements for sonsduproducteur.com