Get inspired with music backgrounds
Backgrounds play a major role in the creative process of radio imaging. They can turn a simple liner into a masterpiece by adding creative elements. Most radio producers have no idea about the style or the way they will shape their liners and promos until they start browsing through their music and effects and select the audio elements that they feel inspired with.
How to select the right music background?
Match the music background with the context. Unless you received specific directions about the music style, you may browse through different types of backgrounds and make a short selection of those that inspire you. Import those music files into your audio session and test them with your vocals. It’s very usual to start with a idea of the ideal music style, but then end up selecting an unexpected style that matches your production perfectly.
Chose ear-catching intro
The first seconds of your liner or promo are crucial to catch listener’s attention. You can use sound-design effects to introduce your liner or a music background that starts with an interesting intro. Keep in mind that you can cut, filter and edit the background to create relief or underline certain parts of the text.
Chose a music that doesn’t take over your vocals
Background music shall not compete with vocals in the audio space. In other words, if the understanding of the text becomes challenging, try to find music that is less busy and clumsy. You may also tweak the music so it stays where it belongs: to the background! You can check our post How to get away with clumsy music backgrounds.
Why settle for a single music?
Today’s radio production is all about variety and creativity. It’s very common to mix different music in the same promo, and also to use a multitude of sound design effects to underline or separate sections of vocals.
Whatever the background you chose for your production, keep it under control so it works with the vocals. The best liner and promo is the one that holds a message the listeners can understand. A good way to check on your mix is to set the volume of your speakers or headset to the minimum so you barely hear your mix. Then listen carefully to the different sounds you hear. If you hear the vocals, then your production shall be good to air.
F.B. has been working in the radio industry for 10 years. He produces radio imaging elements for sonsduproducteur.com